The image of Greece among Nordic travelers

February 12, 2016 10:40 am - 11:10 am

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Helen Hofverberg

Travel Behavior & Destination Images 2014/2015

In Spring 2014 Related launched its first comprehensive report called the Travel Behavior & Destination Images 2014 – which is mapping the travel behavior and attitude towards travelling from the perspective of the travelers from Sweden, Norway, Demark and Finland. Which destinations would they prefer to visit? Where have they been? What is their impression of the destinations? Which cities do they dream about visiting? And are there variations based on age or nationality in which destination they rate highly?

The report is based on interviews with more than 2,300 Nordic tourists about 101 destinations in the world, and it supplies the answers to most aspects of the Nordic outbound travel market and at the same time, it supplies answers about most things related to the travel habits of the Nordic tourist. The report can provide answers to all questions about marked segments, what forms travel the Nordic tourists prefer, what their budget is, how they prefer to be accommodated – and where they seek information about destination before booking.

What is the image of Greece and Cyprus among the Scandinavian tourists?

At Sweden, Helene will use findings from the survey and share insights on how Greece and Cyprus are perceived in the Nordic market.