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Senior Executive at Related
Helene Hofverberg has a vast experience of destination marketing in the Nordic countries and a wide experience and broad network within the Nordic media. She joined Related after working 10 years as Nordic Press & PR Manager for VisitBritain.
Helene has an active role within Discover America in Sweden and she is also on the board of ANTOR in Sweden, an association for national tourism boards.
In her current role with Related Helene is involved in the development and implementation of overall PR- and communication strategies for different tourism clients, as well as organizes and escorts press trips with Nordic media on behalf of the clients. Helene has worked with clients such as Singapore, Miami, Visit Flanders, WOW air, Portugal and Banyan Tree Hotels & Resorts.